marketing database solutions





TMI offers Alterian consulting services

April 1, 2008

Yorkville, IL—Tim Martis Inc. (TMI), a database marketing consulting firm, expands its column based consulting offering  to include  Alterian technology.  Tim Martis, a TMI principle consultant, has just completed a 4 year engagement with Alterian as a Application Consultant.  During his time there, he was the lead consultant for many Marketing Service Provider(MSP) implementations where he developed extensive knowledge and skills in the deployment of Alterian technology .  The projects typically included requirement definition, database design, software installation and configuration, scripting, automation,  validation, and training. 

Tim Martis commented, "We are excited to be able to offer our Alterian expertise to MSP's and end users.  These marketers are leading the direct marketing industry with innovative solutions and services. ”

About Alterian
Alterian (LSE: ALN) is the leading global provider of software for Analytically Led Integrated Marketing – making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.

A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, InfoUSA, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian Marketing Services Platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.



About Merkle
Merkle is one of the nation’s largest and fastest growing providers of data-driven marketing solutions that enable organizations to maximize the results from their marketing investment. Merkle provides strategic consulting, database services, content solutions, analytical services, creative services, and production services to Fortune 1000 companies and leading nonprofit organizations. With over 900 employees, the privately held corporation is headquartered near Washington, D.C. in Lanham, Maryland with additional locations in Boston, Chicago, Denver, Philadelphia, Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE.






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