Database and analysis software including
Alterian, Oracle, Sybase, MS Access, Fast-Count DBMS, SAS, SPSS, and MapInfo.
TMI has designed and implemented marketing databases for Fortune 500
companies in the retail, catalog, insurance, financial, automotive, and utility
TMI facilitates your company experts in designing your marketing database.
The experts understand how your company works and its needs. The marketing
database is designed for flexibility, speed and ease of use.
Collect and augment response and sales data. Develop predictive models and
create best customer profiles. Perform “what if” analysis for campaigns.
Automated response/fulfillment process. Set the
rules for event triggers that automatically send a time sensitive
solicitation. Integration with email, personalized loyalty web site, and
capture of web surveys.
Capture points for loyalty program
and send statements.
Management Flexibility is the key
to automating campaign management. Standardize as many processes possible
and build in the options for the deviations.